Globalization Is Blasting Off at the Speed of Light

In this project, we discuss multiple media aspects of the well-known and much loved RPG Nintendo franchise, Pokémon. In our video, we begin with Alix Fraser discussing the gender and racial representations in Pokémon, how we went from not being able to have the girl option at all in Red/Blue to being able to choose between the two genders of male and female as well as choosing your skin colour in one of the more recent versions. Lauren Hannough-Bergmans talks about the setting and context of the Pokémon games, how the player’s surroundings were based off of real-life locations from Japan and later on became based off of the city of Manhattan and even Paris, France. In addition, Lauren also points out the the ability to trade one’s Pokémon with anyone around the world. Jason Cohen talks about the mythical and cultural influence on the franchise, how certain Pokémon represent a lore or cultural aspect from a certain country. Transmedial aspects and the iconic figure that is Pikachu are brought up by Harris Frost and Julia Miele and how Pokémon itself has grossed into a worldwide phenomenon.

Works Cited

Allison, Anne. “Portable Monsters and Commodity Cuteness: Pokémon as Japan’s New Global Power.” Index-Files. N.p., 3 Mar. 2014. Web.

Apperley, Thomas. “Citizenship and Consumption: Convergence Culture, Transmedia Narratives and the Digital Divide.” 2007: n. pag. Print.

Crow, Jennifer L. “TED Case Studies.” Case Study. TED, May 2000. Web. Farokhmanesh, Megan. “Pikachu Is Japan’s Official Mascot for the FIFA 2014 World Cup Brazil.” Polygon. N.p., 15 Mar. 2014. Web

Jenkins, Henry. “The Cultural Logic of Media Convergence.” International Journal of Cultural Studies 7 Dec. 2007: 33-43. Print.

Lemke, Jay. “Critical Analysis across Media: Games, Franchises, and the New Cultural Order.” Research Gate. N.p., n.d. Web. 2004.

Lien, Tracey. “Why Pikachu May Soon Be as Iconic as Mickey Mouse.” Polygon. N.p., 21 Aug. 2014. Web. 19 Mar. 2015.

“Myths and Legends Involving Legendary Pokémon.” – Bulbapedia, the Community-driven Pokémon Encyclopedia. N.p., n.d. Web.

Ogletree, Shirley M., Cristal N. Martinez, Trent R. Turner, and Brad Mason. “Pokémon: Exploring the Role of Gender.” Sex Roles 50.11/12 (2004): 851-59. Web.

“Player Character.” – Bulbapedia, the Community-driven Pokémon Encyclopedia. N.p., n.d. Web.

Pokémon Black Version. Nintendo and The Pokemon Company, 2011. Video Game.

Pokémon Crystal Version. Nintendo and The Pokemon Company, 2001. Video Game.

Pokémon Diamond Version. Nintendo and The Pokemon Company, 2007. Video Game.

Pokémon Quartz. Baro, 2006. Video Game Mod.

Pokémon Red Version. Nintendo, 1998. Video Game.

Pokémon Ruby Version. Nintendo and The Pokemon Company, 2003. Video Game.

Pokémon X. Nintendo and The Pokemon Company, 2013. Video Game.

Pokémon Yellow Version: Special Pikachu Edition. Nintendo, 1998. Video Game.

Schwarz, Eric. “Gamasutra: Eric Schwarz’s Blog – The Importance of Setting (With Respect to Gameplay).” Gamasutra Article. N.p., 8 June 2012. Web.

“Red’s Clefairy.” – Bulbapedia, the Community-driven Pokémon Encyclopedia. N.p., n.d. Web.

Statt, Nick. “Twitch Plays Pokemon Conquers Elite Four, Beating Game after 390 Hours – CNET.” CNET. N.p., 1 Mar. 2014. Web.

Sullivan, Lucas. “17 Pokemon Based on Real-world Mythology.” GamesRadar+. N.p., n.d. Web.

Tobin, Joseph. Pikachu’s Global Adventure: The Rise and Fall of Pokémon. N.p.: Duke UP, 2007. Print.

Van Der Graaf, Shenja. “Imaginaries of Ownership: The Logic of Participation in the Moral Economy of 3D Software Design.” Elsevier (2014): 400-08. Web.

Vasquez, Vivian. “What Pokemon Can Teach Us About Learning and Literature.” Language Arts 81.2 (2003): 118-25. Web.

Further Readings

Edensor, Tim. National Identity, Popular Culture and Everyday Life. Oxford: Berg, 2002. Print.

Suszek, Mike. “Twitch Plays Pokemon: Creating an Oral History in Real-time.” Engadget. 26 Feb. 2014. Web. < >.


  1. What medium of Pokemon, if any, did you experience first?
  2. Did the lack of agency over the race/look/gender of the main character in the original games impact your experience? Would you play again, knowing you can choose the gender and race of your character?
  3. Have you participated in any of the social aspects of the game? Would you now, and would you on a local or a global level?
  4. Did you participate in Twitch Plays Pokemon? If yes, what was your experience? If no, did you hear about it at all?
  5. How does/did Pokemon’s prominent place in pop culture affect your experience of playing the games?

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